Apparently, they do not learn.
Piracy is not theft, nor should it be handled as such. It is a way of replicating copyrighted material without the permission of the copyright holder (the person who has the right to copy and sell/give the right for others). It is a crime of intellectual property. And it is a problem.
It is quite impossible to stop piracy as it is extremely widespread. Then again, it is so widespread because it is so easy to do. It is easy to do because if it weren't, it would cause hassles to the legitimate customers as many DRM-protected software buyers have learned the hard way - an install number limit ignores the possibility of machine upgrades and the software check technique limits usability and wastes resources. Yet as everyone knows, every DRM can be broken.
This is why large companies have slowly become reluctant to creating products that require a single payment and thus we have tons of online applications and apps that constantly advertise something buyable. It allows children to drive up their parents' bills (or people their own bills) where it isn't necessary nor productive. EA has allegedly gone to such lengths that they don't publish finished products, but sell whatever they have and demand an additional payment to get the rest of the product. Pay a bit to get the taste, pay more to keep it.
Piracy is a problem, there is no way to deny that. But it is not just a problem for publishers and programmers, it is a problem for legitimate clients. It is because of piracy that new platforms are becoming more and more limiting for the end user, see Android and iOS for examples.
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